Is It Important to be Listed on Google Maps?
Google Maps Explained
Google Maps houses millions of businesses in it’s database. There are 1000’s of new businesses registering for Google Maps every day. If you aren’t one of them, you are doing yourself a disfavor. Google Maps helps businesses pop up higher and faster in search results.
This is extremely important if you have a small, local business. Google often refers local businesses at the top of search results for even generic searches.
If you were a lawyer and owned a law firm and someone in your area Googled “law firm” or “lawyer near me,” you would want your firm to pop up.
The best way to do that is through Google Maps. Google Maps can show the user exactly where your business is located as well as other helpful information such as operational hours and your price range.
You may have even used this feature yourself when looking for local restaurants or stores. This representation makes a user ten times more likely to stop at your place of business.
Getting listed on Google Maps is easy. All you have to do is fill out a profile on Google Places. There, you can list all information that you want Google users to know about your business including what type of business it is and what you sell.
There are lots of customizable options that you can use to make your business stand out from the rest. Make sure that you include a lot of pictures and descriptions in your profile because the more you do, the better you look to all potential customers.
There is more you can do to make sure your business is one of the top ones in a Google Maps listing. You can start by going back to your website and doing SEO, or search engine optimization, for your location.
You should include key phrases such as “Melbourne Law Firm” not only in your meta tags on the back end of your website, but in section headings and subheadings as well.
Include a couple on each page of your website. It would also be helpful to include specific terms and phrases used often in your area such as the name of a nearby neighborhood or district.
Importance of Testimonials
Once your business starts showing up in Google Maps, encourage your customers to start leaving reviews. There more reviews your business has, the better your profile looks.
Customer Reviews builds trust and legitimacy. And makes potential customers more likely to do business with you when they see that other already have.
For all businesses, it is in their best interest to be listed on Google Maps. Creating and maintain more online profiles gives your business an online presence. And with today’s audiences, that is very important.
People want to know who they are doing business with with just the touch of a button.